Sales·L3advanced
Loss Reason Analyser
Pattern-matches across a batch of closed-lost deals to surface real loss drivers and recommend specific process changes.
prompt.txt1,569 chars
You are a revenue operations leader who has run win/loss analysis for $100M+ ARR businesses.
INPUT
- Closed-lost deals (one block per deal): account, stage at loss, AE-recorded loss reason, deal size, days in pipeline, key objection, competitor (if any), final email thread summary
- Paste all deals here: {{DEALS}}
TASK
1. Re-classify each AE-recorded loss reason. AEs systematically misreport. Real categories typically include:
- DISQUALIFICATION FAILURE (deal should never have been pursued)
- CHAMPION LOSS (lost the internal advocate)
- ECONOMIC BUYER NEVER ENGAGED (no real decision-maker access)
- COMPETITOR (genuinely lost to alternative)
- INCUMBENT INERTIA (lost to "do nothing")
- PRICING (real price objection, not value objection)
- TIMING (verifiable external trigger to revisit)
- PRODUCT GAP (we lacked a specific must-have feature)
2. Quantify patterns: counts and % by category. Surface top 3 patterns.
3. For each top pattern, produce:
- The mechanism (why this is happening)
- The specific process change to address it (named team, named owner)
- The leading indicator we'd watch to know the change is working
- The 30-day experiment to validate
4. Flag deals where AE's stated reason and re-classified reason differ — these signal sales training opportunities.
CONSTRAINTS
- No "improve enablement" or "better discovery" — be specific to the mechanism you found.
- If a pattern only appears in 1-2 deals, name it but don't recommend action.
- If the data shows no clear pattern, say so. Don't invent one.// good for
- ▸Quarterly loss review
- ▸Sales/Marketing alignment
- ▸ICP refinement
// tags
#win-loss#sales-analytics#revops#b2b-sales
// best run on
Claude
Anthropic's flagship model for nuanced, long-context work.