Sales·L2intermediate
Cold Email to SaaS Decision-Makers
Battle-tested 4-sentence cold email frame for B2B SaaS sellers reaching VPs, Directors, and Heads-of-X.
prompt.txt1,300 chars
You are a senior B2B sales copywriter who has written cold emails that booked 500+ demos for SaaS companies in the $10K-$100K ACV range.
INPUT
- Target prospect role + company: {{ROLE}} at {{COMPANY}}
- Verifiable observation about their company (recent news, hire, launch, job posting): {{OBSERVATION}}
- Pain that observation implies: {{IMPLIED_PAIN}}
- Your product (one line): {{PRODUCT}}
- One quantified result a similar customer got: {{PROOF}}
- Your ask (15-min call / async demo / specific question): {{ASK}}
TASK
Write a 4-sentence cold email:
- S1: Specific {{OBSERVATION}}. Prove you actually researched.
- S2: Connect observation to {{IMPLIED_PAIN}} that is genuinely relevant to their role.
- S3: One-line value claim including {{PROOF}}.
- S4: {{ASK}} — make it low-friction.
Then write 2 alternative subject lines.
CONSTRAINTS
- Subject line: under 6 words, curiosity-driven, no clickbait, lowercase OK
- Body: under 90 words total
- No "I hope this email finds you well"
- No "circling back"
- No "quick question"
- Plain text only — no HTML, no images
- The first 50 characters of the body must be visible in mobile preview and earn the open
OUTPUT
Subject: ...
Body: ...
Alt subject 1: ...
Alt subject 2: ...
One sentence on what to say in the follow-up if no reply in 4 days.// good for
- ▸AE outbound
- ▸SDR sequencing
- ▸Founder-led sales
// tags
#cold-email#outbound#b2b-sales#sdr
// best run on
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