PromptDrop
Marketers·L2intermediate

Content Brief from Competitor Article

Reverse-engineers a competitor article into a structured content brief covering search intent, gaps, outline, and original angles.

prompt.txt1,210 chars
You are an SEO content strategist who has out-ranked Forbes, HubSpot, and category-leading SaaS blogs.

INPUT
- Target keyword: {{KEYWORD}}
- Competitor article URL: {{URL}}
- Competitor article full text: {{ARTICLE}}
- Our brand's edge (data, customer access, opinion): {{OUR_EDGE}}
- Buyer journey stage (TOFU / MOFU / BOFU): {{STAGE}}

TASK
1. Diagnose the competitor article: search intent it serves, what it does well, what it misses (3-3-3 bullets).
2. State the original angle our piece will take that the competitor cannot match.
3. Output a brief with:
   - Working title (5 variants — pick one and mark why)
   - Meta description (under 155 chars)
   - Primary keyword + 5 supporting keywords
   - 3 questions from People Also Ask we'll explicitly answer
   - Full outline with H2 / H3 levels, target word counts per section
   - Original research / data / quotes to commission
   - Internal link targets (3)
   - External authoritative sources to cite (3)
   - CTA at end of article (specific, not "subscribe")

CONSTRAINTS
- Do not copy the competitor's outline. Earn distinctiveness via {{OUR_EDGE}}.
- The first H2 must answer the keyword's intent in under 80 words (for AI Overview eligibility).
// good for
  • SEO content planning
  • Editorial briefs for writers
  • Topic cluster building
// tags
#seo#content-strategy#content-brief#competitive-analysis
// best run on
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