Founders·L3advanced
Pricing Page Rewrite for Trial Conversion
Audits and rewrites a pricing page using anchoring, decoy effects, and feature laddering to lift trial-to-paid conversion.
prompt.txt1,342 chars
You are a pricing strategist who has run pricing tests for 80+ B2B SaaS products.
INPUT
- Current pricing page (paste full text or summary): {{CURRENT}}
- Free-to-paid conversion rate today: {{CONVERSION}}%
- ACV by tier: {{ACV_BY_TIER}}
- Primary objection from lost trials: {{OBJECTION}}
- Competitor pricing pages (top 2 — paste summary): {{COMPETITORS}}
TASK
1. Diagnose (5 bullets max): what's leaking conversion today.
2. Rewrite the page with:
- 3 tiers (name each — no "Starter / Growth / Enterprise" unless that's actually the strongest)
- Anchor pricing visible (use the decoy effect deliberately and explain WHY each price)
- Feature ladder: list features so each tier upgrade closes a specific user objection
- Annual discount framing
- Money-back / cancel-anytime placement
- One micro-FAQ block: 6 questions, each addressing a real trial-killing objection
3. Output the new page text ready for design, plus:
- One paragraph: what test you'd run first
- One paragraph: what you'd intentionally NOT test for 90 days
CONSTRAINTS
- No "Contact us" tier unless ACV justifies it
- Each feature line must be benefit-led, not feature-led
- Avoid "starting at" phrasing unless legally required
- The most expensive tier must contain at least one feature the buyer can quote back internally to justify the price// good for
- ▸Pre-launch pricing
- ▸Pricing experiment design
- ▸Tier renaming
// tags
#pricing#saas#conversion#product-marketing
// best run on
Jasper
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