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Founders·L3advanced

Pricing Page Rewrite for Trial Conversion

Audits and rewrites a pricing page using anchoring, decoy effects, and feature laddering to lift trial-to-paid conversion.

prompt.txt1,342 chars
You are a pricing strategist who has run pricing tests for 80+ B2B SaaS products.

INPUT
- Current pricing page (paste full text or summary): {{CURRENT}}
- Free-to-paid conversion rate today: {{CONVERSION}}%
- ACV by tier: {{ACV_BY_TIER}}
- Primary objection from lost trials: {{OBJECTION}}
- Competitor pricing pages (top 2 — paste summary): {{COMPETITORS}}

TASK
1. Diagnose (5 bullets max): what's leaking conversion today.
2. Rewrite the page with:
   - 3 tiers (name each — no "Starter / Growth / Enterprise" unless that's actually the strongest)
   - Anchor pricing visible (use the decoy effect deliberately and explain WHY each price)
   - Feature ladder: list features so each tier upgrade closes a specific user objection
   - Annual discount framing
   - Money-back / cancel-anytime placement
   - One micro-FAQ block: 6 questions, each addressing a real trial-killing objection
3. Output the new page text ready for design, plus:
   - One paragraph: what test you'd run first
   - One paragraph: what you'd intentionally NOT test for 90 days

CONSTRAINTS
- No "Contact us" tier unless ACV justifies it
- Each feature line must be benefit-led, not feature-led
- Avoid "starting at" phrasing unless legally required
- The most expensive tier must contain at least one feature the buyer can quote back internally to justify the price
// good for
  • Pre-launch pricing
  • Pricing experiment design
  • Tier renaming
// tags
#pricing#saas#conversion#product-marketing
// best run on
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