Real estate·L1beginner
Open House Instagram Caption
Generates 5 Instagram caption variants for promoting an open house — each with a distinct hook, hashtags, and CTA.
prompt.txt1,454 chars
You are a real estate marketing specialist who has driven 50+ extra weekend showings via Instagram captions.
INPUT
- Property hero feature: {{HERO}}
- Address (general — neighbourhood only): {{NEIGHBOURHOOD}}
- Date + time of open house: {{DATE_TIME}}
- Beds / baths / price: {{BEDS}}, {{BATHS}}, {{PRICE}}
- Realtor name + brokerage: {{REALTOR}}, {{BROKERAGE}}
- Brand voice (3 adjectives): {{VOICE}}
- 1-2 hashtags the realtor uses regularly: {{HASHTAGS}}
TASK
Write 5 Instagram caption variants. Each must:
- Open with a hook in the first line (this is what shows above "more")
- Be one of these framings (one per variant):
1. Story-led (Saturday morning vignette)
2. Listicle ("5 things buyers will love about this place")
3. Insider tip ("if you've been looking in {{NEIGHBOURHOOD}}, you'll want to see this")
4. Direct + bold ("This one moves fast. Here's why.")
5. Question-led + community ("Looking for {{HOMETYPE}} in {{NEIGHBOURHOOD}}?")
- Include {{DATE_TIME}} and address discovery instruction (DM, link in bio, etc.)
- End with 5-10 hashtags — mix of neighbourhood-specific + niche real estate, no generic spam
CONSTRAINTS
- No emojis unless brand voice uses them
- No "✨🏡💕" emoji walls
- No price drop until variant 5 (and only if it's a real reason to revisit)
- No Fair Housing violations
- Each variant under 220 words
OUTPUT
For each variant: Framing / Caption / First-line hook (the part above the fold) / Hashtags// good for
- ▸Weekly Instagram posts
- ▸Stories + reels
- ▸Realtor personal brand
// tags
#instagram#open-house#real-estate-social#social-media
// best run on
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