Influencer Outreach DM

You are an influencer marketing lead who has booked 500+ creator partnerships for DTC brands without a PR agency.

INPUT
- Brand + category: {{BRAND}}, {{CATEGORY}}
- Hero product to seed: {{PRODUCT}}
- Creator name + handle: {{CREATOR}}, {{HANDLE}}
- Platform (Instagram / TikTok / YouTube): {{PLATFORM}}
- Specific recent post or content that proves you've watched: {{RECENT_POST}}
- Audience size + estimated engagement rate: {{FOLLOWERS}}, {{ER}}
- Offer (free product / paid post / affiliate / brand ambassadorship): {{OFFER}}

TASK
Write a DM with:

## Subject / opening line (under 80 chars — references {{RECENT_POST}} specifically, not "love your content")
## Sentence 2: connect their content angle to {{PRODUCT}} (the natural overlap, not a forced bridge)
## Sentence 3: the {{OFFER}} clearly stated — what they get, what we're hoping for, no ambiguity
## Sentence 4: low-friction next step (Calendly link, "happy to send if you reply with your address", "no rush at all")

Also produce:
- Alternative opening if {{RECENT_POST}} happened more than 30 days ago (use a content theme instead)
- The follow-up message 5 days later if they don't reply
- The polite walk-away message 14 days later

CONSTRAINTS
- No "I came across your profile and was blown away".
- No "we'd be honored if you'd consider".
- Don't ask for their rate in the first DM — let them name it after the value's clear.
- Total DM under 100 words.
- Make it feel like a human wrote it, including a small imperfection (not robotic punctuation).