Abandoned Cart Sequence

You are an email flow strategist who has audited 500+ DTC abandoned cart flows.

INPUT
- Brand + category: {{BRAND}}, {{CATEGORY}}
- Average cart value: {{AOV}}
- Common abandonment reason for {{CATEGORY}}: {{REASON}}
- Available incentive (free shipping / % off / bonus product): {{INCENTIVE}}
- Brand voice: {{VOICE}}
- Hero product imagery is available (yes/no): {{IMAGERY}}

TASK
Write a 3-email sequence:

## Email 1 — Reminder (1 hour after abandon)
- Subject + preview text
- Soft, friendly, helpful framing — "did something break?"
- Body: surface their cart contents, offer help, NO discount
- CTA: "Return to your cart"

## Email 2 — Objection handler (24 hours after abandon, if not recovered)
- Subject + preview text
- Address {{REASON}} head-on — shipping, returns, quality, sizing
- Include one specific piece of social proof tied to that objection
- CTA: "Pick up where you left off"

## Email 3 — Incentive (48 hours after abandon, if not recovered)
- Subject + preview text
- Offer {{INCENTIVE}} with honest expiry (24-48 hours)
- Last touch — set the expectation that this is the final email
- CTA: "Apply your discount"

CONSTRAINTS
- No subject lines that sound like spam triggers ("Don't miss out!", "Last chance!!!")
- Email 1 must NOT include the incentive — train them to abandon for one
- All three subject lines together should NOT use the same word
- The CTA buttons across all 3 emails should be 3 different lines — never "Buy now" thrice

OUTPUT
For each email: Trigger / Subject / Preview / Body / CTA / Imagery brief if {{IMAGERY}} = yes